When trying to figure out the brand “Married to the Mob” I really had to open the urban dictionary and think about it.
#1 with over 650 thumbs up — mob – music rap artists
#2 with over 180 thumbs up – italian organized crime
So whatever happened to smart mobs? You know the next social revolution? They are still kicking. See here. smart mobs.
The Married to the Mob brand is about the street smarts of the urban woman. So we’ll see if their brand redefines Mob.
Or will the “smart” mob refine them… because isn’t the b word so out for women’s values.
