First off I had to ask who is the customer in the real estate world?
Hands down, unanimous, the landlord.
In the real world, guerilla marketing commands:
1. What is the economy?
apparently, .089% vacancy rate
2. Who are my competitors?
Students, Students, Students.
3. Tech savvy?
What? Back to Craigslist again? no, get a blackberry
Yeah I know all about Jade’s Pod in Chelsea
[an idea by any other name would smell as sweet].
5. Marketing budget?
Can I afford business cards for the occasion? Yes!
6. I stand one among the clutter.
[part of the process mantra?]
7. the Why of pick me?
[note: remember to bring along model portfolio]
8. of two marketing approaches, which am I, motivating or clever?
[Haven’t decided yet, could I just be funny? Funny is #1 in podcasts.]
9. Take the hum out of ho-hum
[convert to the Spirit of Tally Ho!]
10. This is a process (that needs to come in on deadline…)
Practice commitment, patience and restraint.
[do more yoga]
the above 10 were podded along with the help of Guerillas in the real world