the new Black in Marketing

Capitalizing off of your competitors headlines woes…

I received an email from staples highlighting Office Depot headlines:

You can always count on Staples®.

BOCA RATON, Fla., Dec 10, 2008 (BUSINESS WIRE) — Office Depot, Inc. (NYSE: ODP),
plans to close 112 stores in North America through 2009.

With the uneasy economy and recent headlines about suppliers like Office Depot, business owners face all sorts of questions.

• Will troubled retailers honor my rewards checks?
• Where will I go for office essentials?
• Will I get my products delivered accurately and on time?

Now more than ever, it’s important to plan for your business. We invented the office superstore
in 1986 and we aren’t going anywhere. And remember, when other suppliers are closing their doors
we’re here to stay. Find your local Staples® store or stock up now. “


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