Top 1% of the economy depressed; Brand; Word of Mouth not all they are knocked up to be

“What happened in America before the financial crisis is that we had the fastest expansion of the elite population in history. In 1996, the top 1% of voters and consumers made $200,000 a year or more. Now, in the last election, 6% of the voters made over $200,000 a year — a surprising sixfold increase in what used to be called the top 1%.

But our research** shows that the top 1% is heavily swayed by gut and impression, not numbers and facts. They vote more on the basis of personality in campaigns; buy products more on the basis of brands; and invest more on the basis of the tip than on sound logic. “–WSJ, “The Impressionable Elites Get Snookered

Beware the almighty marketing gods 🙂

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