“What happened in America before the financial crisis is that we had the fastest expansion of the elite population in history. In 1996, the top 1% of voters and consumers made $200,000 a year or more. Now, in the last election, 6% of the voters made over $200,000 a year — a surprising sixfold increase in what used to be called the top 1%.
But our research** shows that the top 1% is heavily swayed by gut and impression, not numbers and facts. They vote more on the basis of personality in campaigns; buy products more on the basis of brands; and invest more on the basis of the tip than on sound logic. “–WSJ, “The Impressionable Elites Get Snookered“
Beware the almighty marketing gods 🙂