The MTA doomsday plan is set in motion.
Your story is a powerful reason for leaders to invest in transit before it’s too late.
“Recent years have seen a number of effective projects using storytelling and marketing techniques to turn the needle on important social issues. In Sub-Saharan Africa, has been using radio soap operas to successfully encourage behavioral change on reproductive health issues. In India, has created popular music videos to raise the profile of gender-based human rights issues with a mass audience. Most recognizably, the film “ ” helped mainstream the issue of climate change.”–Storytelling and Social Change