If you want to see change Tell Your Story about the MTA

The MTA doomsday plan is set in motion.

Your story is a powerful reason for leaders to invest in transit before it’s too late.

Make sure they read it in this week’s paper.

“Recent years have seen a number of effective projects using storytelling and marketing techniques to turn the needle on important social issues. In Sub-Saharan Africa, Population Media has been using radio soap operas to successfully encourage behavioral change on reproductive health issues. In India, Breakthrough has created popular music videos to raise the profile of gender-based human rights issues with a mass audience. Most recognizably, the film “An Inconvenient Truth” helped mainstream the issue of climate change.”–Storytelling and Social Change

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s