Rice to Riches answers Freakonomics

Freakonomics swag available for the right answer

Geekboy came down to NYC today and we bused our way on down to Soho to buy some Vosges haut chocolate for the folks in Scotland. Yep, can you believe it? he is going to take a chocolate pig home to St. Andrews for Christmas.
(Vosges in Soho =
132 Spring Street (between Greene & Wooster))

While in Soho we spotted a store claiming to be made in heaven on 37 Spring Street (between Mott and Mulberry Street). Its a stunning store with
words and puns generously applied everywhere. One of their slogans, and they have many, is “I’ll diet When the Earth Runs Out of Food.”

Their homeland niche is rice pudding; in case you wondered. Geekboy was right on with the Old Fashioned Romance with Heartthrob. He’s the afficionado. I had Hazelnut Chocolate Bear Hug with Logic. Go figure. Checkout the website Rice to Riches.

Above the RTR counter is a dazzling array of words that begin with UN-.

Are Rice to riches trendsetters for 2009?

Time Out NY

“We have seen the future …and its Rice Pudding.”–Marie Carpenter

Daily Candy

“Heaven’s version of comfort food.”

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