July 29, 2005…. The radio industry has a new coin “hurban”.
Hurban, meaning, Hispanic Urban Chic, but please think Latina when you hear this.
Hurban stations air in cities such as Houston, Atlanta, Boston, New York and San Jose, California. Recently Latin pop fusion came of age filtering in hip-hop, dancehall and R&B.
In Miami, Mega 9.9 (WMGE, FM) is the “new hurban signal replacing rock outlet Zeta” in February 2005.”
“Their target audience is young, Hispanic, bilingual and metropolitan. U.S. Census figures show Hispanic teenagers and twentysomethings who live in cities make up an increasing share of the country’s total population. Commercial radio wants to reach them as their numbers and their shared, generational sense of identity grow. If Mega’s tagline — “Latino and Proud” — is any indication, radio executives also want to help shape that identity and give it a musical voice.”–Reggaeton Marketing Reggaeton Branded Entertainment
An evolutionary twist
In this hurban music, black rappers are fusing with the hurban subset, reggaeton (when latin, spanglish meets jamaican dancehall).” Last year (2004) New York rapper N.O.R.E. released Oye Mi Canto (“Listen to My Song”), a block-party confection featuring the r&b duo Nina Sky — singing twins Nicole and Natalie Albino — along with Daddy Yankee and two more reggaeton MCs, Gem Star and Big Mato.” Its a song in hip-hop tradition that blends staccato Spanglish lines with Reggaeton. “He ends the passage on a note of unity: “No matter your race because today you’re Latino.”
If you want Hurban World Branded Entertainment the name is Luny Tunes:
“Luny Tunes and the vocal stars of reggaeton — MCs such as Daddy Yankee, Ivy Queen, Tego Calderón and Don Omar — are making waves across the Americas and leading an even bigger adventure in fusion. Call it “hurban” — as in Hispanic-urban — chic.”-4/2005 ahore
Amazon.com has the story on Luny Tunes from working at Harvard University to “remixing, redefining, and revolutionizing the burgeoning reggaeton movement”–Joey Guerra
Enjoy their “Mas Flow.”
September 2005, Jennifer Lopez diggs roots in Puerto Rico
with Luny Tunes and Pharrell Williams–allhiphop
In January, 2006 Jlo remixes
the hit single “Hold You Down,”
with Reggaeton superstar Don Omar.
“Most people saw it fit that the Puerto Rican R&B/Pop princess, help open more doors for aspiring Reggaetoneros”–MasFlowCity.com editors, January 2006
In late January 2006, Jennifer Lopez’ delivered:
‘Reggaeton’ to her Nuyorican Productions company in partnership with Sony BMG Films to produce Sony BMG Films’ first film project, ‘Reggaeton’ in Spring 2006. source: Filmmakers
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Reggaeton
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